Frequently Asked Questions About: Keyword Research FAQ

What is keyword research?
Keyword research is the process of identifying popular search terms that people use on search engines like Google and strategically incorporating them into your content. This helps your content rank higher in search engine results, making it more visible to your target audience.
Is keyword research the same as SEO?
Keyword research is the process of discovering and analyzing the search terms people use in search engines. While it is a key component of search engine optimization (SEO), it can also be used for broader marketing strategies to target the right audience effectively.
Is keyword research on-page SEO?
Keyword research is the cornerstone of on-page SEO. It guides the content you create and helps identify existing content that needs optimization to reach your target audience. This process focuses on understanding search demand to drive high-quality traffic and increase organic revenue for your website.
How long does SEO keyword research take?
SEO keyword research can take up to 30 hours, depending on the project’s scope. This is because it’s a multi-step process that involves discussing with your sales team, conducting industry research, and analyzing competitor websites, among other tasks.
What is a good SEO keyword?
A good SEO keyword strategy combines both head terms and long-tail keywords. Head terms are short, high-volume keywords like “sound design” that are competitive and tough to rank for. However, targeting them alongside long-tail keywords, which are more specific and less competitive, is key to driving meaningful traffic to your site.
Can I do keyword research for free?
Yes, you can do keyword research for free using keyword finder tools. These tools help you discover keyword ideas, such as high-volume, low-competition keywords for Google Ads or popular and niche keywords to optimize your website content at scale.
Is Google keywords free?
Yes, Google Keyword Planner is free to use. You just need a Google Ads account to access it.

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