Ecommerce SEO Case Study for Majouri.com by TeknoStage

Client Overview

Website: Majouri

Industry: Ecommerce/Perfumery

Challenges

Technical Issues

• Broken links and images were negatively impacting user experience and SEO.
• Missing title and meta description tags were reducing click-through rates from search results.
• Large images were slowing down the website, affecting page load speed and user engagement.

On-Page SEO Deficiencies

• Key pages were not optimized with relevant high-traffic keywords
• The main page's H1 tag was not effectively utilized for SEO

Product Category Pages

• Category pages lacked compelling and relevant content to drive traffic and enhance user experience

Product Pages

• Product titles and meta descriptions were not unique or informative, failing to attract clicks.
• URLs were not optimized, missing out on potential keyword traffic.
• Product descriptions were not unique or keyword-rich.
• Images were not optimized, lacking descriptive names and alt text.
• There were no related products to enhance user experience and link products together.
• Product review capabilities were not implemented, reducing user engagement.

Content and Internal Linking

• The blog lacked targeted posts around keywords with search demand.
• Internal linking between blog posts, category pages, and product pages was insufficient.

Backlink Profile

• The website lacked backlinks from authoritative sources.
• Competitor analysis and keyword research were not utilized effectively to improve SEO.

Solutions

Technical SEO

• Conducted an SEO audit to identify and resolve issues such as broken links and images.
• Fixed missing title and meta description tags to improve click-through rates.
• Compressed large images to enhance site speed and user engagement.
• Optimized URLs to be descriptive and keyword-rich.

On-Page SEO

• Optimized key pages with high-traffic keywords.
• Enhanced the main page's H1 tag with relevant keywords.

Product Category Pages Optimization

• Added relevant and compelling content to category pages to drive traffic and improve user experience.

Product Pages Optimization

• Created unique, informative, and keyword-rich titles and meta descriptions for product pages.
• Optimized URLs and provided unique, keyword-rich product descriptions.
• Compressed images and added descriptive names and alt text.
• Added related products to enhance user experience.
• Enabled product reviews to increase engagement.

Blog and Internal Linking

• Wrote blog posts targeting keywords with search demand.
• Implemented internal linking between blog posts, category pages, and product pages.

Backlink Profile

• Built backlinks from authoritative sites and platforms.
• Conducted competitor and market research to identify valuable content and keywords.
• Utilized keyword research tools like Ahrefs, Ubersuggest, and Google Ads Keyword Planner.

Performance Metrics

Google Search Console Insights

• Majority of traffic came from organic search, reflecting strong SEO performance.
  
• Majouri ranked highly for brand-related terms like "majouri perfume" and "majouri parfum."

Key Rankings

Search Term	Ranking	Notes
"majouri perfume"	#1
"secret love perfume"	#2	ranking above Amazon and Fragrantica
"white rose perfume"	#3	ahead of Amazon and Etsy
"woody fragrances"	#7	ranking above Sephora
"crazy in love perfume"	#3	before Harrods and parfumo
"woody fragrance meaning"	#1	with Google featuring the blog post content
"white rose parfum"	#2	above Fragrantica and Floris London
"oriental soul"	#1	outranking Jovoy Paris and Fragrantica
"parfum perime"	#4	with a French blog post about perfume expiration
"crazy love perfume"	#1	ranking higher than Amazon and Fragrantica
"fragrance family"	#5
"secret of love perfume"	#2	before Amazon and Fragrantica
"crazy in love parfum"	#4	featuring image SEO results
"1982 perfume"	#1	with extensive image SEO
"parfum péremption"	#6
"woody fresh fragrance"	#7
"duree de vie parfum"	#7

Conclusion

Through meticulous technical SEO, on-page optimization, and strategic content creation, Majouri significantly improved its organic search visibility and rankings. The results demonstrate the effectiveness of the comprehensive SEO strategy employed by TeknoStage, positioning Majouri as a trusted and authoritative site within the perfumery e-commerce niche.